Overview
Every woman lives an adventure, but no two journeys are the same. So how do you know which way to go? How do you make sense of the latest health trends? How do you conquer the upcoming weekend? How do you find time for yourself? You turn to The Balancing Act.
The Balancing Act® is a weekly morning show that brings inspiring solutions for today’s on-the-go, modern woman to help balance and enrich her life. Co-hosts Julie Moran and Olga Villaverde are here to enthusiastically jump start the day as they explore the hottest topics and trends in lifestyle, parenting, health, wealth and more!
Demographics
LIFETIME® VIEWER PROFILE
Lifetime® is a premier entertainment destination
for women dedicated to offering the highest quality programming
spanning scripted series, nonfiction series and movies.
Lifetime® is Ranked #2
Among women 25 – 54 vs female centric nets
DIGITAL AUDIENCE
69%
own a home
49%
have a college degree
33%
have a HH with children
DIGITAL AUDIENCE
69%
own a home
49%
have a college degree
33%
have a HH with children
$87K Median HHI
LIFETIME SOCIAL MEDIA FOOTPRINT
WOMEN WHO WATCH LIFETIME SPEND MORE
ON AVERAGE THAN WOMEN WHO WATCH OTHER NETWORKS
This data was collected from the Lifetime’s 1Q 2019 Audience Profile.
Promotions
ENGAGE WITH YOUR AUDIENCE EVERYWHERE
The Balancing Act is a “by invitation only” program. If selected, the television series will include your product or service in a branded segment integration as part of a 30-minute program. The segment will air a minimum of two (2) times on Lifetime, weekday mornings.
Dedicated Landing Page
Each segment will be featured on a dedicated interactive landing page, hosted on TheBalancingAct.com, including but not limited to the YouTube video player and a segment synopsis.
Social Media
Through coordinated efforts with our social media team, we promote each segment on multiple social platforms.
The segment will air on the BrandStar Over-the-Top (OTT) channel at BrandStar.TV, a 24-hour streaming service.
Where applicable, The Balancing Act will publish press releases to publicize upcoming stories and partnerships.
Through partnerships with trusted publications such as Experience Life, Clean Eating, and First for Women — we promote The Balancing Act with full page print Tune-In ads to assist our Brand Partners in delivering marketing and brand messaging to targeted audiences.
Our Print Partners
Our Partners Experiences
Our Partners
Our Partners Experiences
