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Airing weekdays at 7:30 A.M. on Airing weekdays at 7:30 A.M. on

Overview

Starting in the fall of 2020, talk show legend Montel Williams joins Olga Villaverde, Julie Moran and Chef Ralph Pagano on The Balancing Act cast. The show’s rotating co-hosts jump start your morning with entertaining, informative segments featuring expert guests discussing the hottest topics relevant to women today. You’ll discover everything from delicious recipes, style makeovers and dream vacation getaways to parenting tips and the latest news in health and wealth.

Demographics

LIFETIME® VIEWER PROFILE

Lifetime® is a premier entertainment destination for women dedicated to offering the highest quality programming spanning scripted series, nonfiction series and movies.

Lifetime® is Ranked #2

Among women 25 – 54 vs female centric nets

LIFETIME® VIEWER PROFILE

Lifetime® is a premier entertainment destination
for women dedicated to offering the highest quality programming
spanning scripted series, nonfiction series and movies.

Lifetime® is Ranked #2

Among women 25 – 54 vs female centric nets

DIGITAL AUDIENCE

69%
own a home

49%
have a college degree

33%
have a HH with children

DIGITAL AUDIENCE

69%
own a home

49%
have a college degree

33%
have a HH with children

DIGITAL AUDIENCE

69%
own a home

49%
have a college degree

33%
have a HH with children

DIGITAL AUDIENCE

69%
own a home

49%
have a college degree

33%
have a HH with children

$87K Median HHI

LIFETIME SOCIAL MEDIA FOOTPRINT

WOMEN WHO WATCH LIFETIME SPEND MORE
ON AVERAGE THAN WOMEN WHO WATCH OTHER NETWORKS

This data was collected from the Lifetime’s 1Q 2019 Audience Profile.

Syndication

Promotions

ENGAGE WITH YOUR AUDIENCE EVERYWHERE

The Balancing Act is a “by invitation only” program. If selected, the television series will include your product or service in a branded segment integration as part of a 30-minute program. The segment will air a minimum of two (2) times on Lifetime, weekday mornings.

Dedicated Landing Page
Each segment will be featured on a dedicated interactive landing page, hosted on TheBalancingAct.com, including but not limited to the YouTube video player and a segment synopsis.

Social Media
Through coordinated efforts with our social media team, we promote each segment on multiple social platforms.

The segment will air on the BrandStar Over-the-Top (OTT) channel at BrandStar.TV, a 24-hour streaming service.

Where applicable, The Balancing Act will publish press releases to publicize upcoming stories and partnerships.

Through partnerships with trusted publications such as Experience Life, Clean Eating, and First for Women — we promote The Balancing Act with full page print Tune-In ads to assist our Brand Partners in delivering marketing and brand messaging to targeted audiences.

Our Print Partners

Our Partners Experiences

Our Partners

Our Partners Experiences

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